For fee-only advisors

The insurance implementation partner that protects your client relationship.

We place life, disability, long-term care, and personal-lines coverage for your clients, without the sales pressure that makes insurance referrals feel risky.

Track referred cases and milestone updates in a secure advisor portal.

  • Advisor keeps the relationship
  • No client poaching
  • No upsell pressure
  • Independent across 50+ carriers

How the model works

How fee-only advisors place insurance without earning a commission.

A fee-only advisor cannot earn an insurance commission without compromising their fee-only standing, yet many clients still need life, disability, and long-term care coverage. Aligned Path resolves that by handling implementation as an independent brokerage: the advisor diagnoses the need inside the financial plan and refers it out, the advisor earns nothing from the policy and stays fiduciary, and the client gets coverage at standard rates.

How can an RIA offer insurance to clients while staying fee-only?

An RIA can offer insurance while staying fee-only by routing implementation through an outside brokerage rather than selling policies directly. The RIA never holds the commission revenue, so its fee-only registration is unaffected. Aligned Path handles quoting, underwriting, and delivery, keeps the RIA informed at each milestone, and does not market to the referred client beyond the introduced need.

What makes this different from a commission-based agent?

A commission-based agent is paid more for some products than others, which creates an incentive to steer toward higher-payout policies such as permanent life. Aligned Path is independent across more than 50 carriers, shops for fit rather than payout, and will not recommend permanent life unless it fits the documented plan. We are paid by standard carrier commissions and charge the advisor and client no separate fee.

Who is this built for?

Aligned Path serves fee-only RIAs and fiduciary financial advisors exclusively, including NAPFA and XYPN members who need a trustworthy place to send clients for term life, disability income, long-term care, and personal-lines coverage without turning a planning recommendation into a sales event.

The advisor's quiet concern

Referring insurance is a real risk to the planning relationship.

For most fee-only advisors, the hard part of recommending life, disability, or long-term care coverage isn't the analysis. It's the handoff. The wrong agent turns a planning recommendation into a sales event the advisor never sanctioned.

Aligned Path removes that risk. The promise is operational: the advisor keeps the relationship, implementation happens cleanly, and nothing happens behind the advisor's back.

The referral becomes a sales event.

A term referral gets walked into a permanent policy pitch, and you hear about it after.

The broker disappears with the client.

Contact info changes hands, the relationship goes quiet, and the client ends up with two advisors.

Implementation drags on without status.

Underwriting stalls, paperwork sits, and you have no visibility into the case.

How we operate

Built around protecting the planning relationship.

Every step of a typical referral is handled to keep you informed and the planning intact.

Typical referral

Treats referrals as lead generation.

Aligned Path

Treats every referral as a planning collaboration with the advisor at the center.

Typical referral

Uses urgency, deadlines, and fear-based positioning.

Aligned Path

Presents options in plain language and lets the client decide on their own timeline.

Typical referral

Optimizes the recommendation for commission.

Aligned Path

Shops carriers for fit, underwriting, and pricing the client actually qualifies for.

Referral workflow

A deliberate process, designed to support the financial plan.

Five steps from introduction to ongoing review. You stay informed at each one.

01

Advisor introduces the client

Email, phone, or a joint call. A short context note is enough.

02

We review needs and shop the market

We review existing coverage and shop appropriate carriers for the actual need.

03

Client receives clear, no-pressure guidance

Plain-language options and written trade-offs. No manufactured deadlines.

04

Advisor stays informed

Status updates at the moments that matter, so nothing falls out of sync.

05

Implementation and ongoing review

Applications, underwriting, and delivery, then ongoing support for renewals and claims.

Advisors we work with

Notes from fee-only advisors who have referred clients to us.

Ben Gibson

Ben Gibson

XY Planning

Caleb has been a tremendous relationship to our firm for a while now. We operate in the fee-only financial planning space, but so many of our clients still need quality term-life and disability insurance. Until working with Caleb, we didn't have a solution for one of our largest pain-points. We now have a trusted relationship that we can refer folks to who we know won't aim to upsell or change the policy recommendations for his own gain.

Caleb does a great job with my clients. I am always confident he's finding the best value for my term and disability needs and is never cross-selling or up-selling them into permanent insurance or other bad products. He's the easy button for implementing my fiduciary recommendations.

Advisor FAQ

The questions advisors ask before they refer the first client.

How do fee-only financial advisors handle client insurance without earning commissions?
Fee-only advisors keep their fiduciary standing by separating the advice from the commission. They diagnose the need as part of the financial plan, then refer the implementation to an independent brokerage like Aligned Path that places the policy. The advisor earns nothing from the insurance and stays fee-only; the client gets the coverage at standard rates; the brokerage is paid by the carrier, not by the advisor or client.
What is a fee-only insurance brokerage for financial advisors?
It is an independent brokerage that implements insurance for the clients of fee-only advisors without charging the advisor or client a separate fee and without drawing the planning relationship away from the advisor. Aligned Path serves fee-only RIAs and fiduciary advisors exclusively, shops more than 50 carriers for fit rather than payout, and will not recommend permanent life insurance unless it fits the documented plan.
How can an RIA offer insurance to clients while staying fee-only?
An RIA can offer insurance while staying fee-only by routing implementation through an outside brokerage instead of selling policies directly. The RIA never holds the insurance license revenue, so its fee-only registration is unaffected. Aligned Path handles quoting, underwriting, and delivery, keeps the RIA informed at each milestone, and does not market to the referred client beyond the introduced need.
What is the difference between fee-only and commission-based insurance advice?
Commission-based insurance advice is delivered by an agent paid more for some products than others, which creates an incentive to recommend higher-commission policies such as permanent life. Fee-only-aligned insurance separates that incentive from the planning advice: the fee-only advisor earns no commission, and an independent brokerage implements the policy that fits the plan. Aligned Path is compensated by standard carrier commissions, charges the advisor and client no fee, and commits in writing not to push permanent products that do not fit.
Will you try to take over my client relationship?
Just the opposite. We don't market to referred clients, cross-sell, or pursue the planning relationship. You stay central, before and after the policy is in force.
How do you communicate with the advisor?
Written updates at quoting, underwriting, delivery, and renewal. If something material changes, you hear it directly.
Can I stay involved in the process?
Yes, as much or as little as you want. Step back after a warm intro, sit in on the call, or stay copied on everything.
How are recommendations handled?
We shop carriers for fit, underwriting, and pricing, then write up the trade-offs in plain language. We won't push permanent life unless it fits the plan, and we'll say so when no insurance is the right answer.
What types of insurance can you help with?
Life (term, whole, universal), disability, long-term care, home, auto, umbrella, and commercial lines: GL, BOP, E&O, cyber, workers' comp, and key person.
Do you work directly with clients or only through advisors?
Mostly through fee-only advisor introductions. We work directly with referred clients on implementation, but the planning relationship stays yours. We don't solicit them independently.
How are you compensated?
Standard carrier commissions, no fee to you or the client. Independent across carriers, so the recommendation is shaped by fit, not payout.

Build a cleaner referral process

Set up an insurance referral process your clients will thank you for.

A short conversation about how you handle insurance today is the easiest place to start.